Maskbook is an international, artistic and participative project launched in 2015 during the COP21. It addresses major environmental issues: air pollution, global warming and waste.
Maskbook raises awareness and mobilizes the public through creativity using the anti-pollution mask. The anxiety dimension of this type of mask is reversed to become an artistic and committed tool. More than 6,000 people from more than 40 countries created their masks from waste and gave them a name and a message. This collective work is also a real citizen advocacy. Citizens, artists and celebrities from around the world, everyone is invited to contribute to the Masbook project. Thanks to its strong visual impact, Maskbook manages to mobilize younth, who are particularly invested in the project. There are many ways to participate in the Maskbook project:
The idea of Maskbook was born during the first “Conclave” (see the action Conclave of the 21) organized by Art of Change 21 at the end of 2014. Chinese artist Wen Fang, who participated in this event, is credited with having thought of the name “Maskbook”, “In China we do not have Facebook, but since we are all wearing masks to protect us against pollution, if we had it, Facebook should be renamed Maskbook!”.
Since 2016, the UN Environment and the Climate and Clean Air Coalition have been the institutional partners of Maskbook, and the Schneider Electric Foundation is its main partner.