Entrepreneur and designer, Soukeina Hachem is recognized as one the most creative young people in Morocco. Placing cultural development, ecology and awareness through art at the heart of her concerns, Soukeina is involved in the transformation of her country towards sustainable development through creation.

After studies in design, she embarked on the great adventure of entrepreneurship in 2012 by founding Shape, a strategic consultancy in global design that promotes a holistic and social approach.

In 2014, she initiated Houna (‘‘here’’ in Arabic), a collaborative platform and cultural & artistic incubator that accompanies young artists and designers in the production and media coverage of their projects. Houna includes the Kouzina program, a Label and FabLab dedicated to creation and prototyping. At the COP22 in Marrakech, Houna organized a prototyping hackathon where designers, craftsmen, entrepreneurs, scientists and engineers gathered around eco-committed projects with a strong social impact.

Also an artist, Soukeina has produced videos performances, VJing installations as well as a multi-awarded short- lm.