Edda is the co-founder of Australia’s largest sustainable fashion runway show, Undress Runways. Held across different Australian cities, the event showcases sustainable, ethical and forward-thinking fashion designers from around the world. For over six years she has built a movement in the fashion industry that introduces the public to a world that respects garment makers and cares for the planet.

Edda is also the editor of The Naked Mag, advocating for diversity, respect, equality, sustainability and smart textiles in the fashion industry, and empowers its readership to make informed and socially conscious decisions when making purchases.

Today, Edda is the CEO of a startup called UNDRESS; an online peer-to-peer platform where people can rent out their quality clothes. It’s the share economy for fashion. She wants
to use this platform to help people have a healthier, more sustainable relationship with fashion.

In September 2016, Edda was named a UN Young Leader for the Sustainable Development Goals. She was also recently awarded QLD Young Achiever of the Year 2017.